Ministry for Primary Industries – Manatū Ahu Matua

Making the data sing

The food and fibre sectors are vital to New Zealand. They generate income, provide employment, support communities and form part of our way of life. The cross-agency Food & Fibre Workforce Snapshot — Te hunga kaimahi, kai me te muka: he tirohanga — draws on the best available data to paint a picture of what's happening in these sectors. Moxie was asked to design a look and feel that would bring the data alive in a contemporary and eye-catching way.

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