As a consultancy offering a suite of professional advice and services you need to stand out. We worked with the principal to create an eye-catching visual identity for this new venture.
Our client loved the duality of the name Flourish — helping people and organisations to flourish and doing things with a flourish.
The requirement was for a logo that people could trust, but that also had sophistication and energy. It needed to have the flavour of Aotearoa, but not overtly so.
Our solution was a vibrant and elegant wordmark with a hint of te ao Māori through the inclusion of the Koru in the negative space formed by the ornamentation around the ‘o’. This was also alluded to in the red, black and white colour palette.
The end result is a simple but stylish visual identity, different enough to be noticed but classic enough to stand the test of time.
