How would you like $550,000,000,000?

Solution Seekers and LOHAS (people wanting to live a lifestyle of health and sustainability) have emerged as a significant and growing market globally, worth in excess of US$550 billion annually. They may be known by many names around the globe, but these consumers share common values and make choices about the companies they deal with that reflect and advocate their desire for a more meaningful, healthier and sustainable existence. They are socially and environmentally aware, and conscious that their purchasing decisions have implications for not only their own welfare but also that of their fellow humans.
They are much more likely to be early adopters of environmental products / services and are influential in the public sphere and also among their friends and families. Everyone knows a Solution Seeker who, when asked, will provide trusted information on purchasing decisions. These groups are influencing in the way the ethical economy will evolve.

In tougher times, growing market expectations

The tough financial times have reminded people that it is possible to go without and is impacting Solution Seekers as much as it is the general public, however when surveyed their values remained true. This is encouraging for existing green businesses and those looking at developing more sustainable products and services, although things may be tighter economically there is still a strong consumer group wanting to support businesses actively pursuing sustainability. Now more than ever consumers value generosity, transparency and honesty.

Know where to look

Solution Seekers/LOHAS come from all walks of life and defy typical demographic stereotypes of income, education and location. Expect to encounter them across diverse markets from organic and natural food to eco-furnishings, from health and fitness to clean-tech, green building and socially responsible investments.

How can Moxie help you?

Very few companies understand this group and what stimulates them. We do. Over the last four years, we’ve surveyed the New Zealand LOHAS/Solution Seekers and associated markets regularly. That’s told us an extraordinary amount about what’s motivating these consumers and the corresponding trends you should be aware of.

We offer research presentations on New Zealand Solution Seekers and provide overviews on international trends in LOHAS markets, innovation and brand related topics. Our team can work with you to build customer-specific intelligence and will design and develop communications that really connect with this market. And Moxie's NextPlays is a platform for business transformation that helps you identify, plan and build the best way forward for your business.

To learn more contact Rebecca on +64 4 802 4033 or email

Download a free 24 page summary of our latest report on New Zealand Solution Seekers and LOHAS markets globally.